Does White Gold Hold Value? A Truth Explained

Published: 10 Mar 2025

Today, white gold jewelry has become a favourite choice among many people worldwide, especially for chains, rings, and bracelets.

It looks shiny, elegant, and suits the people having cooler skin tones very well.

But there is one of the main questions confusing a lot of people, including white gold jewelry lovers and investors, is;

Does white gold hold value over time?

So the brief answer is yes, since it has pure gold content.

This guide explains an in-depth overview of whether white gold holds its value or not.

This guide will also teach you some of the key factors which affect white gold value, and if you are an investor or just want to invest in gold, then what should you do?

So dear, are you ready to explore something new?

Table of Content

Does White Gold Hold Value? Detailed Explanation.
What Factors Impact White Gold Resale Value?
How to Calculate a White Gold's Resale Value?
Is White Gold a Good Long-term Investment?
Hey! My Champs.
Have More Queries?

Does White Gold Hold Value? Detailed Explanation.

A Businessman Thinking About White Gold Resale Value

Of course, yes, white gold holds value over time since it contains a handsome amount of pure gold.

You might know that white is not the purest form of gold but an alloy which is made by mixing pure gold with

Silver
Palladium
Platinum and
Even nickel

Due to its impurity, it comes with different Karats like

22k white gold
18k
14K and
10k white gold.

22k white gold contains 91.67% pure gold and 8.33% other metals that I already mentioned above like silver, palladium, and so on.

Meanwhile,

18k white gold has 75% pure gold content and 25% other metals
14k white gold is composed of 58.3% pure gold and 41.7% other metals
And 10k white gold is made by mixing 41.7% pure gold with 58.3% other metals.

Now the value that you will get when selling your white gold will be settled based on pure gold prices.

For example, if you have 18k white gold that contains only 75% pure gold, so you will receive the amount of only 75% gold, not for other metals, unless you have

Branded white gold jewelry
It has expensive gemstones
Or your jewelry has a unique design or it’s a vintage piece

If your white gold jewelry is branded, it will hold a significant resale value, usually 20%-50% more than current gold prices, still depending on the brand’s reputation.

On the other hand, if you own a white gold jewelry with gemstones, then the final resale value will depend on gold prices, the rarity, and the market value of gemstones.

While the vintage white gold jewelry is rare, but still, you found one, the price widely varies depending on

Jewelry’s rarity
Condition
Design and
Cultural significance

So in this case you should consult your nearby vintage jewelry buyer.

What Factors Impact White Gold Resale Value?

There are multiple factors impacting white gold’s resale value.

Some of the most common factors affecting white gold’s resale value are;

A Businessman And White Gold'S Value In Lower Trend

1. Gold Purity (Karat Value)

Guys, as we discussed above, the purity level of your white gold is the key factor that determines your white gold resale value. Usually,

18k white gold will have a higher resale value than 14k and 10k
And 14k will give you more profit than 10k white gold.

2. Gold Market Trends

The current market price of gold can make a difference. As we know, the trends change every week and month. So,

If the gold market is rising, you may get profits
But if gold prices go lower, you may face losses.

3. Jewelry Design and Craftsmanship

The design and craftsmanship of your jewelry can add value to their prices.

Branded or designer pieces, like those from luxury jewelers, often hold more resale value due to their exclusivity and quality.
Unique designs such as jewelry pieces that have diamonds or gemstones may also increase the appeal and resale price.

4. Condition and Maintenance

The condition of your white gold jewelry is a major factor.

If the rhodium plating is worn off or the jewelry is scratched, it might reduce the resale price.
Proper maintenance, such as rhodium re-plating and proper storage, helps preserve its value.

5. Sentimental or Historical Value

White gold pieces with sentimental or historical value may fetch higher prices in niche markets.

For example, Heirloom jewelry is famous so it can hold additional value to collectors.
Custom designs or pieces with a rich story can increase demand among a specific buyer

How to Calculate a White Gold’s Resale Value?

Calculating your white gold’s resale value is easy once you find out how much your gold weighs, what the current gold prices are, and which karat your white gold is, whether it’s

22k
18k
14k or
10k

The formula which will be used to calculate your gold’s worth is

Worth of White Gold = (Your Gold’s Weight in grams × Purity of Your Gold in Percent % × Current Gold Prices)

Guys, let’s take an example of it.

Let’s suppose I have 18k white gold jewelry, which weighs almost 20 grams, and today current gold prices are $94 per gram.

My white gold’s weight = 20 grams
Current Gold Prices = $94 per gram
Gold’s karat = 18k, which is almost 75% pure gold.

So when applying formula;

My white gold’s worth = (20g × 75% × 94 = $1,410)

So my 20 gram white gold jewelry is worth $1,410.

Note
Guys, one thing that I believe you must know is Local gold buyers will always not give you the same price for your white gold that you calculated using the formula I shared above. However, this is the actual value that your gold is worth, but local buyers always see their profit margins, so they may give you 10%-15% less money than the current gold prices.

Note

Guys, one thing that I believe you must know is

Local gold buyers will always not give you the same price for your white gold that you calculated using the formula I shared above.

However, this is the actual value that your gold is worth, but local buyers always see their profit margins, so they may give you 10%-15% less money than the current gold prices.

Is White Gold a Good Long-term Investment?

A Businessman Thinking Of Investing In White Gold

While it depends on whether you are buying white gold for investment purposes or just for jewelry.

If you buy white gold jewelry, it might be the best investment for you in terms of future profits and an elegant look.

On the other hand, if you are an investor, I’d highly recommend you invest in pure 24k gold instead of investing in white gold.

If you think you can’t carry pure gold with you or you fear storage risks, don’t worry. Here are some secret ways to store your gold.

You can also invest in gold ETFs, which are completely digital and secure from theft.

These are the parts of the stock exchange, here you can learn more about Gold ETFs.

Hey! My Champs.

So today we’ve covered everything about whether white gold is a good investment or holds its value over time.

We learned that white gold does hold value because of its gold content, but it’s worth depends on factors like purity, market trends, design, and condition.

While it may be the best choice for jewelry due to its elegance and durability, it is not good enough for investment purposes. it

For long-term investment, pure 24k gold or gold ETFs are more reliable and secure.

Whether you’re buying white gold for its beauty or considering it as an investment, always keep an eye on gold prices, maintain your jewelry well, and consult experts when needed.

Remember, knowledge is your best tool when it comes to making smart financial decisions!

Have More Queries?

Now let’s come and explore some of the related questions.

How much is white gold worth?

The worth of white gold depends on its purity (karat), weight, and current gold prices. For example, 18k white gold (75% pure gold) weighing 20 grams at $94/gram would be worth $1,410. However, local buyers may offer 10%-15% less due to their profit margins. Always check the current gold price and calculate using the formula: Weight × Purity % × Gold Price.

How do I determine the resale value of my white gold jewelry?

To determine the resale value, you need to know the weight, purity (karat), and current gold price. Use the formula: Weight × Purity % × Gold Price. For example, 14k white gold (58.3% pure) weighing 15 grams at $94/gram would be worth $822. Keep in mind that buyers may deduct 10%-15% for their profit.

Where can I sell my white gold jewelry for the best price?

You can sell white gold jewelry to local jewelers, pawn shops, or online gold buyers. For the best price, compare offers from multiple buyers and consider selling to reputable jewelers or auction houses, especially if your piece is branded, has gemstones, or is vintage. Always get an appraisal before selling.

Does white gold jewelry lose value over time?

White gold jewelry doesn’t lose value because of its gold content, but its resale value can fluctuate based on gold market trends, condition, and demand. Poor maintenance (e.g., scratches, worn-off rhodium plating) can reduce its appeal and value. Proper care and timely repairs help maintain its worth.

Can I sell white gold jewelry without gemstones?

Yes, you can sell white gold jewelry without gemstones, but its value will be based solely on the gold content. Buyers will calculate the worth using the weight and purity of the gold. If the piece has a unique design or is from a luxury brand, it may still fetch a higher price.